MTA0686

Google Analytics 4 Online Course

295 2023-12-30 MTA0686 295
104 104 104 0 Google Analytics is the most widely used Analytics platform for businesses in the world. It is used on approximately 85% to 90% of all web-related businesses. Business managers and employees need to have real time data to evaluate the performance of key metrics within their websites and Google Analytics provides an intuitive interface with granular performance data. https://staging.mytrainingacademy.org.uk/media/catalog/product/r/s/rsz_googleanalytics4.png
  • Price

    £295.00 including VAT

  • Course Type Online Course
  • Course Duration 5 Hours
  • Course Access 12 Months
  • Awarded By MTA
  • Student Discount Card All students enrolled on this course are eligible to apply for a TOTUM Pro card
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MTA0686
Google Analytics is the most widely used Analytics platform for businesses in the world. It is used on approximately 85% to 90% of all web-related businesses. Business managers and employees need to have real time data to evaluate the performance of key metrics within their websites and Google Analytics provides an intuitive interface with granular performance data.
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£295.00
Google Analytics 4 Online Course
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This Google Analytics 4 online course is designed to help you master Google Analytics 4 (GA4) and become proficient in analyzing data, tracking user behavior, and making data-driven decisions to improve your online business.  

Learn how to set up Google Analytics 4 and get the most out of it right away. Google Analytics has been around for over 15 years, and in that time it’s helped small businesses and enterprises alike derive value from data that’s generated with web traffic. But with the release of Google Analytics 4 (GA4), the way of analysing your data has changed significantly, with updates to everything from the user interface and data models to capabilities and implementation. And users can now leverage enterprise features that were previously only available in Google Analytics 360: for example, BigQuery integration, funnels, and unsampled data are now available to everyone at no cost.

You’ll learn how to set up GA4 to provide comprehensive and actionable insights—and discover tips and tricks that will help you articulate your goals, increase conversions, and use your digital products to improve your business. Focusing on the reporting sections within GA4 that have the greatest impact on digital products, you’ll find out how to get to the relevant data, analyse it, and even export it outside GA4 to investigate further with BigQuery.

And if you’re interested in taking the Google Analytics exam, you’ll also get a concise reference guide and practice questions to help you prepare.

Who is This Course For?
  • Bloggers
  • Digital Product Owners
  • Affiliate Marketers
  • Business owners, entrepreneurs or product managers who want to maximize the performance of their digital products.  
  • Anyone looking to master the fundamentals to be able to obtain insights that can be gathered with Google Analytics 4 to drive their business decisions.

What You'll Learn

  • Why Google Analytics 4 is a game changer for both small business and individual digital product owners
  • How to set Up Google Analytics to Collect Actionable Data Results
  • Identify How to Track the Success of Your Marketing Campaigns with Tagging
  • How to export data from Google Analytics to Google BigQuery. 
  • Upgrade from Universal Analytics to GA4
  • How to connect Google Analytics to Google Signals, Google Ads and BigQuery.
  • Document Insights and Make Data Driven Decisions to Grow your digital product
  • Requirements
  • Participants should have a website, blogging site, mobile application to use with Google Analytics
  • A basic understanding of using Google Chrome in order to install extensions

When will I get my certificate?

Once you have successfully passed the course you will be able to download and print your certificate immediately.

Why train with us?

  • 12 months unlimited access.
  • Course created by experts.
  • 100% online, learn at your own time and pace
  • Practice quizzes after each module and a mock exam at the end of the course.
  • Free Retakes.
  • Downloadable workbook.
  • Flashcard and educational games.
  • MTA Course completion certificate.

Bulk discounts

Bulk discounts are available on purchases of 10 or more courses.

If you wish to discuss a large individual order for this course, and/or would like to be invoiced in advance, please call our sales team on 0808 175 1269 to make an enquiry.

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